LOHAS Cycling

LOHAS - A term that has gained somewhat popularity in the past months, but are we really Walking the walk? Talking the talk?

OR – Do you even know what is LOHAS?

For a more detailed explanation, you can visit Wikipedia. But for a more comprehensible version from BaikBike’s point of view, we summarize here what LOHAS is all about and how can you contribute to the cause!

LOHAS is the acronym of Lifestyle of Health And Sustainability, and it stands for a lifestyle which encourages everybody to adopt. You may or may not know, that you are already leading a LOHAS life.

And living LOHAS, is about sustainable living and adopting “green” ecological initiatives, believing in being environmental-friendly, hence living life healthily while benefiting the planet you occupy.

So, what does LOHAS constitute? Basically, LOHAS is broken down into 6 market segments:-

As for Baik Bike, we fall under Segment no. 5 – Transport & Leisure.

This segment is all about low impact commuting, eco-tourism, etc. While many still think cycling is a sport, it is definitely the time to change this mindset. It is a lifestyle which everyone needs to cultivate, and to cycle more than driving.

We as modern cyclists should be that spark to ignite the passion of cycling! Cycling as a new means of transportation, Bicycle as a “green vehicle”, and Community Cycling as a social activity.

Being LOHAS is not only being environmental friendly, it is also part of our responsibility when occupying the planet.

1. The more we cycle, and the more encourage people to cycle, we commute without emitting carbon monoxide, hang out without using electricity and most importantly, built a LOHAS circle.

2. Participate in eco-friendly cycling events that helps create hype of the environmental-GREEN & increase awareness of how to protect Mother Earth

3. Tell the cyclist next to you, “Go LOHAS”. Because we’re quite sure he/she will respond with a “What is it?” and find out more!