HUNTINGTON BEACH, CA (BRAIN) Monday July 30 2012—Nirve Sports is launching a limited edition Coca-Cola cruiser this month. The red bike will have a suggested retail of $470 and be sold through Nirve’s retailers and Coke’s network of collectible retailers.

The aluminum-framed bike will come complete with a Coca-Cola embossed saddle, Coke bell and Coke handlebar-mounted drink holder. The bell and drink holder will be available during the holiday season as aftermarket items.

“We’re proud at Nirve to have been chosen by Coca-Cola for this project. It brings together two American Icons, one of the world’s most recognized brands on a traditional American cruiser bicycle. It continues Nirve’s tradition of selectively partnering with top brands to bring more people into cycling” said Danilo Bon, president and CEO of Nirve Sports.

This article was first published on Bicycle Retailer